In my current role at LAIKA, I oversee the award-winning #LifeAtLAIKA content stream, highlighting the people, places, and processes behind the studio’s beloved films. Our content mix includes both UGC 9:16 videos filmed by employees to showcase a day in their lives, as well as the more produced videos made by our in-house Creative Marketing team and outside agency partners.

Among my video highlights from past roles, I oversaw the Thriving Heights series for Kaiser Permanente Dental.

We rolled out the first video in our new Thriving Heights series in February 2018 for National Children’s Dental Health Month. The short cartoon features a lovable cast of furry characters with tips for kids (and kids at heart) on how to set themselves on the path toward a lifetime of healthy smiles.

We also created an animated brushing soundtrack set to a catchy tune. The song is two minutes long — the ideal length of time to brush twice each day.

The integration of medical and dental health is a key component of Kaiser Permanente’s singular value proposition. Thriving Heights is an opportunity to differentiate the brand and showcase our leadership in dental and total health excellence.

My work on the Thriving Heights campaign included planning, script and creative consultation, deployment strategy, and ongoing evaluation and optimization.

Additionally, I managed brand video and photo shoots to capture the member perspective and help separate Kaiser Permanente Dental from its competitors.