In my current role at LAIKA, I oversee the award-winning #LifeAtLAIKA content stream, highlighting the people, places, and processes behind the studio’s beloved films. Our content mix includes both UGC 9:16 videos filmed by employees to showcase a day in their lives, as well as more produced videos made by our in-house Creative Marketing team and outside agency partners.

The recent video project I’m most proud of involved conceiving and end-to-end project managing a collaboration with artist-baker-influencer Christine McConnell. I successfully pitched our Chief Marketing and Operations Officer on commissioning from Ms. McConnell a custom cake replica of the Pittock Mansion set from LAIKA’s upcoming film Wildwood to celebrate the studio’s 20th anniversary. In addition to a cake reception for employees at the studio, content deliverables included a long-form video, a 30-second cut, and a photo carousel shared on LAIKA’s and Ms. McConnell’s various social media channels.

Across LAIKA channels, total organic views reached 1.2M. Combined, the LAIKA posts delivered 103K engagements, with an average engagement rate of 9.5%. The long-form YouTube featurette achieved 3x higher views than our channel average.

Among my video highlights from past roles, I oversaw theThriving Heights series for Kaiser Permanente Dental.

We rolled out the first video in our new Thriving Heights series in February 2018 for National Children’s Dental Health Month. The short cartoon featured a lovable cast of furry characters with tips for kids (and kids at heart) on how to set themselves on the path toward a lifetime of healthy smiles.

We also created an animated brushing soundtrack set to a catchy tune. The song is two minutes long — the ideal length of time to brush twice each day.

The integration of medical and dental health is a key component of Kaiser Permanente’s singular value proposition. Thriving Heights is an opportunity to differentiate the brand and showcase leadership in dental and total health excellence.